Inside the work.
Marketing built
inside an
active raise.
Full-stack marketing infrastructure for CanceRx, bridging the $1.6T funding gap in oncology. Website, investor deck, donor campaigns, content systems, brand identity. All of it built and delivered while the raise was live.
What was built.
CanceRx Brand Film
Oncology Funding Explained
CanceRx campaign infographic
CanceRx in-depth infographic
Bridging the Gap in Cancer Research
Government relations built on
real access.
Full-scope government relations and international affairs infrastructure for Gibbons & Company. Built from inside an active practice.
U.S. government relations strategy and funding architecture for modular hospital export to the middle east. Five funding channels mapped. Congressional engagement pathway identified.
Full funding architecture. Three primary capital channels: USAID grant programs, EXIM Bank export finance, DoD humanitarian programs. Private sector ecosystem of 20+ named partners.
Full government relations and international affairs firm site. Legislative advocacy, trade relations, stakeholder engagement, policy analysis. Live at gibbonsco.com.
Specialized technology.
Critical infrastructure.
Marketing and BD infrastructure for Elistair, a French tethered drone company operating in defense, security, and critical infrastructure markets. Built to communicate technical capability to non-technical buyers.
What was built.
Tethered UAS market analysis. Defense ISR and public safety verticals. Competitive landscape, market sizing ($620M+ by 2030), BD decision-maker mapping.
Two-track outreach system across defense and law enforcement verticals. 500+ prospects, 30-day sequence, three channels. Subject lines and message copy included.
A playbook for
surviving disruption.
Written at the Alliance Manchester Business School during peak COVID disruption. A thesis on Business Model Innovation and how companies anticipate, navigate, and adapt to systemic change. From the age of COVID to the age of AI, the argument holds: disruption is constant and inevitable. The question is whether you have a framework for it.
Companies that reinvented their business models during COVID-19 outperformed peers by approximately 4x in shareholder return within 18 months.
The disruption constant: industries facing AI adoption in 2024 are following the same adaptation arc as industries facing digitization in 2008 and globalization in the 1990s.
Business model innovation is not a crisis response. It is a prerequisite for survival in any environment where the rules of competition are actively changing.
Disruption is constant and inevitable. The companies that survive don't react faster; they think differently before the disruption arrives.